Speed to Lead ROI Calculator .
Every minute between a lead raising a hand and someone answering costs you contact rate and close rate. Enter four numbers to see what your current response time is worth, and what replying inside five minutes would be worth instead. Nothing is stored or sent.
Form fills, calls, DMs, and replies that ask to be contacted.
Real elapsed minutes from lead arriving to a human or system reaching them.
Of the leads you actually reach, the share that becomes a customer.
Revenue from one closed deal. Use first-year value for retainers.
Fill in all four fields to see your numbers.
How the return moves when your inputs move
Each square is the recoverable revenue per month if you went from that response time to five minutes, at that lead volume. Hover a square to read it. Your current inputs are outlined.
Compare scenarios side by side
Every column is priced with the same model. Deltas are measured against the first column, so you can see exactly what each change is worth per month and per year.
Contact rate
Contact rate falls as response time grows. A lead answered in minutes is still at their desk with your page open. An hour later they are gone, and a day later they have already spoken to someone else.
Close rate decay
Being first does not only get you the conversation, it gets you a better one. The first credible responder frames the problem, so the same lead closes at a higher rate for a faster team.
Recoverable revenue
The gap between what you close today and what you would close at a five minute response, priced at your own average deal value. This is the money already inside your funnel.
What good looks like
First contact is automated, then handed to a human. This is the target for any inbound lead with real deal value.
Workable if your category is considered and buyers are not shopping three vendors at once. You still lose the impulse window.
You are paying full price for leads and reaching a fraction of them. Speed, not more spend, is the cheapest fix available.
Speed to lead is usually the first thing we automate.
A ten-hour build, delivered same day or next day, that answers every inbound lead in seconds and puts the qualified ones in front of a human. Apply and we will scope it against these exact numbers.