THE JOURNAL•FIELD NOTES ON REVENUE

The Journal .

Writing on sales systems, automation, applied AI and the operational detail that decides whether a business keeps the revenue it earns.

The money is in the follow up, and almost nobody does it
SalesFeatured

The money is in the follow up, and almost nobody does it

Most businesses do not have a lead problem. They have a response problem, and it shows up in the bank account long before it shows up in the pipeline report.

24 July 20267 min read
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Automation is not software. It is a decision about where your attention goes
Automation

Automation is not software. It is a decision about where your attention goes

Buying another tool rarely fixes the problem. Mapping the work first, then removing the steps a person should never touch, is what changes the week.

17 July 20266 min read
What AI actually does inside a sales organisation
AI

What AI actually does inside a sales organisation

Less magic than the headlines suggest, and far more useful. A grounded look at where models earn their place and where they should stay out of the way.

10 July 20268 min read
Notes from ten years of field sales
Founder Notes

Notes from ten years of field sales

What carried over from knocking on doors to building automated systems, and the one lesson that took the longest to learn.

3 July 20265 min read
The quiet cost of manual operations
Operations

The quiet cost of manual operations

An average annual loss targeted of around thirty nine thousand, and none of it appears as a line item in the accounts.

26 June 20266 min read
Pipeline hygiene is a revenue strategy, not an admin chore
Sales

Pipeline hygiene is a revenue strategy, not an admin chore

A clean CRM is not tidiness for its own sake. It is the only way a forecast means anything.

19 June 20265 min read

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