Pipeline hygiene is a revenue strategy, not an admin chore

If half the deals in a pipeline have not moved in six weeks, the forecast is fiction. Every planning decision downstream inherits that error.

Three rules that fix most of it

• Every stage has an exit condition written in plain language
• Any deal without a next step dated in the future is flagged automatically
• Nobody types anything a system already knows

A forecast is only as honest as the last time somebody told the CRM the truth.

Automate the flagging and the hygiene stops depending on willpower.